Jesper Godsk, Founding Partner and CEO of LW Design Group
Since founding LW Design 18 years ago, Jesper has been involved in some of the region’s most iconic hotels. In Dubai alone are the Grosvenor House, Hyatt Regency, JW Marriott Marquis and Le Royal Merdien Beach Resort and Spa, a winner at the recent AHEAD MEA awards. There are many more across the broader region for brands such as Fairmont, Raffles and Rotana. The success of these projects has fostered trust with developers and owners and seen LW Design involved in ground-breaking projects such as the Media One and Vida Hotels. Then there are the countless restaurants and bars LW have created… This truly multi-disciplinary practice offering interior design, architecture, engineering and landscaping knows few limits.
“Looking back, it was not on the cards that interior design would be my career path, but by coincidence I joined the Danish design school graduating in 1991 with more social skills than design but had seen that there was so much to learn. Along with the desire to travel I ended up in Dubai in December 1995 where it became obvious that this was a place of opportunities and a few years later I meet Lars and Morten.
Together we saw the opportunity to create something we really love to do and then it was not difficult to make the decision to establish LW in 1999. All three of us were Scandinavian with the same roots in modern contempotary design and all with different talents which have been one of the key stepping stones of building LW. But most of all we became very good friends and saw that by having great people around us everything was possible, bringing fantastic projects alive and at the same time having space to have fun.
Hospitality design became our passion and expertise and we have over the last 18 years established us as one of the leading studios in the middle east and have expanded to Hong Kong, Sao Paolo and London not only for new challenges but also to see the constant development of the industry around in the world. Added to our interior design we also started LW Architecture in 2005 and a couple of years later Structural Engineering and now with more than 120 people worldwide we have succeeded in becoming a multidisciplinary office.”